The basic tool in Digital Marketing is Search Engine Optimization. SEO helps a website and indirectly your business to rank on Google or any other search engine. By ranking, we mean to make it appear on the very first page of related search query.
Majority of the web traffic is generated through social media platforms. Ads running on social media appeal the user to click the ad and lead them to the company website. Social Media is a powerful tool in digital marketing.
Content marketing is the backbone to attract and retain a clearly-defined audience and to drive profitable customer action. The content will boost the website traffic and develop interest among the people.